A 5th year University thesis projected based in the village of El Palmar, Spain. El Palmar is located 20km south of Valencia city and is world famous for its cuisine (the “paella”). The reason for this is that El Palmar has a long history of rice farming and fishing. The project will act as the new entrance to the town since in its current state it is just a huge, underused parking lot. The region is named after a lake, the Albufera. The Albufera lake starts right at the top of El Palmar. The lake is also completely surrounded by 150000Ha of rice fields. The project aims to revitalize the rice and fish industry in El Palmar with a secondary aim of bringing other types of tourists to the town as well. In the 1970s there have been many advancements for agricultural machinery and in conjunction with globalisation and getting goods from other countries, the price of rice and fish has steadily declined over the years. The rice farmers and fishermen of El Palmar are decreasing in numbers simply because their line of work does not pay as well as it used to. 1 Hectare of rice fields can produce up to 7 tons of rice every year but yet the profits per Hectare are less than 1000 Euro a year and that includes EU subsidies. The rice and fish farmers need to be protected since their traditions have been upheld for 800 years already and if they disappear, the town itself will lose a lot of authenticity which is the base for their current tourist model. For this issue the project introduces a rice processing factory where farmers can process their own rice and sell a finished product for a much higher price compared to giving their raw rice paddy to 3rd party factories for little pay. We are also introducing rice-fish farming systems into the Albufera. This is a system commonly used in Asia where flooded rice fields double as space to rear fish in. In this project El Palmar will have certain main types of production, in this case rice and fish. These types of production they have areas of influence, and sometimes these areas overlap, and within these areas of influence we see secondary programs pop up very much related to rice and fish but geared more towards tourists.